20 Aug 09 World of Warcraft Unlimited Opportunities
The online gaming market is growing rapidly, role playing games like World of Warcraft allow the gamer to enter an other more heroic, glamorous or exiting world with a mouse click. The market for these games is huge;
World of Warcraft from Blizzard technologies has an approximate market share of 60% and a dedicated (paying) subscriber’s base of about 12 million people. Next to Blizzard’s own products a whole range of add-on, guides, and tools are produced and sold over the internet. Profit margins on digital products can be as high as 90% which makes it into very lucrative market niche.
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World of Warcraft is mostly known as a virtual world where players are in constant combat with sophisticated monsters. The fact that within these virtual realities the dynamics of most social and economical processes almost identical to what we see in our everyday reality is less known. The very loyal gamers are doing all they can to get the edge over the competition, which turn them into a very fine niche to the savvy business man or woman.
Take for example the auction in World of Warcraft and you notice economical tides, tension between supply and demand is key factors for those that want success in the game or outside.
At the moment of writing it is estimated that around 12 million players are participating in the game, and are in fact competing to get their hands on scarce resources. As a result a flourishing economy emerged an economy that resembles the real world reality very well.
Trading is organized at the WoW Auctions, and at closer look you’ll notice not much difference with our normal exchanges. The dynamics and the same psychological factors that make trade and finance such a challenging task are at work at the WoW auction.
Since Gold (WoW’s money) is scarce, and most items have to be paid for in Gold competition in acquiring this is stiff and here we can find the first opportunities. Take for example the World Warcraft Auction House Mastery
Seasonal and new Items introduced the world spike up demand and can even turn out in frenzy, driving prices through the roof. New technologies and materials will also drive customers on a spending spree. When prices rise and fall there are many profits to be made for those able to see a pattern.
It’s interesting to see what opportunities are created for those that want to share and monetize their experience. I mentioned an auction guide, but the list is almost endless. Various tutorials for different professions, groups and most important how to level your WoW character are successfully marketed Power Leveling is a hot selling word. So next to Blizzard a growing number of add-ons (mods) and/or guides are marketed. These applications or eBooks’ have a moderate to high price tag on them.
The average cost of a strategy guide for world of Warcraft or expansion packs is around $ 70 and the market is growing. The main reason for this success is its ease, all information can be found elsewhere but the makers have molded into an application that is constantly available while playing.
And to the seasoned World of Warcraft Player, Auction Mastery means that amounts of wealth can be attained that were unimaginable before. The flipside of course is falling by the way side. Also in WoW Gold brings Wealth, Status and can buy the player anything he needs to become even more proficient at the game.
Some are arguing that what the movies and fortunes made in that industry where in the depression of the 1930’s are these online virtual realities for today’s public.
When you take a closer look at the market their is Blizzard Entertainment that certainly struck gold with the Warcraft Series
The impact of virtual worlds like World of Warcraft has and is the study of almost all social science disciplines. Even academic medicine became interested when the spread of a disease seemed to follow the same rules as the real world.
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Tags: Blizzard, Business Man, Closer Look, Everyday Reality, Gaming Market, Internet Profit, Lucrative Market, Market Niche, Mouse Click, Profit Margins, Psychological Factors, Role Playing Games, Savvy Business, Scarce Resources, Tides, Virtual Realities, Virtual World, World Of Warcraft, World Reality, World Warcraft
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hallo hans,
Goed verhaal maar zit je niet een beetje eenzijdig over wow te praten. er is meer, en denk ook aan second life, de hele online xbox , wii communities etc
Electronic Arts heeft het ook goed begrepen met Battlefield Heroes. zie; https://www.battlefieldheroes.com/